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Electronic News Senior Editor
Mr. Jeff Chappell Visits Embest

November 2 nd, 2005

Jeff Chappell, senior editor of Electronic News visited Embest today.

According to Chappell, he came to China on October for a month-long investigative expedition entitled China's Silicon Road. This is the first time for him to come to China. The primary purpose of his coming is to explore opportunities in China's booming technology and let the global electronics industry better understanding the vast Chinese market. The Silicon Road is start from Beijing and Shenzhen is one of the stops along the road.

Embest is the first company Jeff Chappell visited in Shenzhen. Jeff is interested in 32-bit embedded system development in China and got to know Embest from Shanghai Jiao Tong University United Lad Launching Ceremony. The interview was between Jeff Chappell and Embest international sales manager Mr. Zhang Guorui. Jeff got to know from Zhang Guorui about the fast growing up Embest, Embest's leading technology in 32-bit embedded development, products and market, development strategy and future plan. And Zhang Guorui also consulted Jeff about electronic plant medias in western and talked about good channels for Embest business expansion and promotes an information and technology communication with the world to keep the pace with the world most advanced technology. At last, Jeff gave his thanks to Embest for giving him much information and understandings about the industry and Mr. Zhang Guorui also thanked Jeff for giving an opportunity to Embest for knowing about western medias.

About Electronic News

Electronic News is the only truly global, real-time and daily source of businessnews, analysis, and research about the electronics industry. It is a division of RBI (Reed Business Information) who is North America's largest business-to-business information provider, covering 23 market sectors with more than 100 market-leading publications and 75 Websites, as well as a range of services . Reed Business Information is a member of the Reed Elsevier Group plc — a leading provider of global information-driven services and solutions.

More information about China's Silicon Road is available at:
http://www.reed-electronics.com/siliconroad/

About Embest

Embest Info & Tech Co., Ltd., established in March of 2000, is a privately held international Embedded Software Development Tools company. In the rapidly growing market of high end embedded systems Embest provides comprehensive services to specify, develop and produce products. We help to implement innovative technology and product features, to get realistic prototypes within a short timeframe, to shorten your time to market, and to realise the lowest production costs. We have experience in complex embedded systems development in various application areas like automotive, consumer, wired and wireless networking, industrial, and others, visit www.embedinfo.com or www.armkits.com


    

                                             Mr. Jeff Chappell


    

                                       

 

 

 


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